Identity Lab

We study how identity is
designed, represented and
experienced through technology

Projects / View more

  • Account Closure

    Account Closure

  • Suicide Bereavement Support

    Suicide Bereavement Support

  • Post-Break-Up Identities

    Post-Break-Up Identities

  • Queer Identities on Dating Apps

    Queer Identities on Dating Apps

  • Death & the Social Network

    Death & the Social Network

  • Digital Hospice

    Digital Hospice

  • Identity + Algorithms

    Identity + Algorithms

  • Improving Design for Mortality Information Systems

    Improving Design for Mortality Information Systems

  • Assessing Support for Mortality: An Environmental Scan of Online Platforms

    Assessing Support for Mortality: An Environmental Scan of Online Platforms

  • Positional Machine Learning

    Positional Machine Learning

  • Post-userism

    Post-userism

  • Queer HCI

    Queer HCI

  • Generative AI and Transness

    Generative AI and Transness

News / View more

September 16, 2026

New paper in Thanatos on speculative design for AI and the afterlife

Our paper with Tamara Borovica, Katrin Gerber, Caitlin McGrane, and Larissa Hjorth (RMIT) is out in Thanatos. Drawing on a speculative design workshop with interdisciplinary experts, we explore how AI might reshape memorialization, grief, and continuing bonds with the dead. Read it here.

September 12, 2026

The Wall Street Journal on AI ghosts and memorialization

Brubaker spoke with WSJ columnist Julie Jargon about a man who fed 17,500 pages of his late father’s writing into a chatbot, and about what happens when the AI agent you use every day outlives you. Read it here.

July 29, 2026

AI ghosts were everywhere this summer

Our DIS 2026 study drew twenty-one stories across five weeks, from Science News and Smithsonian to Denver7 and the Daily Camera. Science News. Smithsonian. Daily Camera.