Identity Lab

We study how identity is
designed, represented and
experienced through technology

Projects / View more

  • Suicide Bereavement Support

    Suicide Bereavement Support

  • Post-Break-Up Identities

    Post-Break-Up Identities

  • Queer Identities on Dating Apps

    Queer Identities on Dating Apps

  • Death & the Social Network

    Death & the Social Network

  • Digital Hospice

    Digital Hospice

  • Identity + Algorithms

    Identity + Algorithms

  • Marginalization & Safety

    Marginalization & Safety

  • Improving Design for Mortality Information Systems

    Improving Design for Mortality Information Systems

  • Assessing Support for Mortality: An Environmental Scan of Online Platforms

    Assessing Support for Mortality: An Environmental Scan of Online Platforms

  • Positional Machine Learning

    Positional Machine Learning

  • Post-userism

    Post-userism

  • Queer HCI

    Queer HCI

  • Queer Representation on WikiData

    Queer Representation on WikiData

  • Generative AI and Transness

    Generative AI and Transness

News / View more

January 15, 2026

OpenAI funds research on mental health and generative ghost systems

Brubaker and Doyle received an OpenAI AI and Mental Health Grant for “Red-Teaming the Afterlife,” a project developing empirical safety benchmarks for AI systems that simulate deceased individuals. Kate Gerber (RMIT) joins as Co-PI.

December 04, 2025

Brubaker contributes to short film 'Sweetwater'

On December 4, Jed Brubaker attended the LA premiere of ‘Sweetwater’, a short film exploring the intersection of AI, mortality, and memory. Brubaker contributed as a storyline consultant to the film.

October 30, 2025

Brubaker on Science Friday: Rethinking the Digital Afterlife

Jed Brubaker appeared on Science Friday to discuss how we remember the dead in the digital age. Listen here.