Identity Lab

We study how identity is
designed, represented and
experienced through technology

Projects / View more

  • Suicide Bereavement Support

    Suicide Bereavement Support

  • Post-Break-Up Identities

    Post-Break-Up Identities

  • Queer Identities on Dating Apps

    Queer Identities on Dating Apps

  • Death & the Social Network

    Death & the Social Network

  • Digital Hospice

    Digital Hospice

  • Identity + Algorithms

    Identity + Algorithms

  • Marginalization & Safety

    Marginalization & Safety

  • Improving Design for Mortality Information Systems

    Improving Design for Mortality Information Systems

  • Assessing Support for Mortality: An Environmental Scan of Online Platforms

    Assessing Support for Mortality: An Environmental Scan of Online Platforms

  • Positional Machine Learning

    Positional Machine Learning

  • Post-userism

    Post-userism

  • Queer HCI

    Queer HCI

  • Queer Representation on WikiData

    Queer Representation on WikiData

  • Generative AI and Transness

    Generative AI and Transness

News / View more

February 18, 2025

Our work on generative ghosts written up in AI Policy Perspectives

Brubaker co-authored an article with Meredith Ringel Morris and Tom Rachman exploring the benefits and risks of “generative ghosts” — AI representations of the deceased. Read it here.

January 15, 2026

OpenAI funds research on mental health and generative ghost systems

Brubaker and Doyle received an OpenAI AI and Mental Health Grant for “Red-Teaming the Afterlife,” a project developing empirical safety benchmarks for AI systems that simulate deceased individuals. Kate Gerber (RMIT) joins as Co-PI.

December 04, 2025

Brubaker contributes to short film 'Sweetwater'

On December 4, Jed Brubaker attended the LA premiere of ‘Sweetwater’, a short film exploring the intersection of AI, mortality, and memory. Brubaker contributed as a storyline consultant to the film.